Self-publishing marketing your book

Dec 25, 2018 you construct a book marketing strategy and forge ahead step by step. Many successful self publishing authors are convinced that paid ads are usually a waste of money. Selfpublishing and book marketing services bookventure. It may be nearly a decade old, and some of the information is outdated, but many of the strategies are just as effective today as they were when this interview was recorded in 2011. But it is very rare to find a business of any kind, including selfpublishing, that has succeeded on the back of the skills of one person and without a cent of investment. The most common selfpublishing mistakes to avoid jane. It is until you dive in and realize how much goes into this. But there are realworld differences for authors going each route. And, most authors are not very good at marketing their own books. Selfpublishing packages includes 25 printed books 300 pg, 6x9, softcover, black interior, which are perfect for author signings. Virtual book marketing in a selfisolated world self. Marketing your book for selfpublishers and indie authors. So, youve written a book and youre planning to selfpublish. Jun 25, 2019 book marketing creates awareness for a specific book among booksellers and consumers.

When to start marketing your book and how to balance your time. Our comprehensive publishing packages include print publishing, ebook publishing and distribution, cover designs, social media advertising, and copy editing. So i apologize to all those who have asked me these two. Self publishing, writing and marketing your own books and booklets is a complete, honest guide with valuable information on how to self publish, write, market and sell howto books and booklets through your own mail order home business. In this last post of our series on the costs associated with selfpublishing, we are going to talk about the most daunting part of the publishing process for many authors. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many. Amazons kindle direct publishing kdp is a fast, easy and free way for authors and publishers to keep control and publish their books worldwide on the kindle and kindle reading apps. Selfpublishing on your own means making decisions about your book s editorial, design, and production quality.

Fiction and nonfiction writers alike can create, print, and sell their books through all major retail channels. And here at selfpublishing school, you first have to learn the truth before taking action. The title of this post should be credited because i have been asked how to market a selfpublished book or how to promote a book, so many times. With amazons self publishing services you can reach millions of readers worldwide and keep control of your work. Give what they have on offer a look for yourself, and weigh up if its worth investing in your book. Jun 25, 2019 if you want to get a book published, you have many options these days. How to selfpublish a bestseller the startup medium.

Download it once and read it on your kindle device, pc, phones or tablets. Use features like bookmarks, note taking and highlighting while reading successful selfpublishing. Apr 02, 2020 just because you wrote a new book doesnt mean that your book is guaranteed to sell. Guide to selfpublishing your christian book xulon press. Bridget marmion, the founder of your expert nation full. Blog about your experience throughout the process and leading up to your book release. Discover how to take the mystery and the work out of selfpublishing with this free e book. But without marketing your book, no one beyond your friends and family will read it. Follow the wise and considered words of advice from irish indie author orna ross, founderdirector of the alliance of independent authors alli, in her post self publishers. How i sold over half a million books my selfpublishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have.

How to self publish and market your book books for writers 1 kindle edition by penn, joanna. You want to know what this selfpublishing company has to offer, the services involved, and if its worth the cost before you decide on using this company to publish your book. Promoting a self published book is hard work and there are no shortcuts. Marketing your christian book is an essential part of the selfpublishing process.

Then, there are tactics you can employ specifically on amazon to attract readers. Posts about marketing your book written by selfpublishingadvisor. Selfpublishing selfpublishing companies publishing a. Instead, establish personal, helpful, mutually rewarding relationships with your readers. This is where advertising or publicity comes into play, and if you have a marketing budget, this is the time to make use of it.

Apr 15, 2019 of course, to have amazon selfpublishing create a steady income for you, you do need to take some steps. You construct a book marketing strategy and forge ahead step by step. But if you are publishing by yourself and wish to be read by as many among your target audience as possible, you will have to learn an additional skillhow to market your books. Tailormade to fit your publishing and digital marketing needs. You can promote your book yourself with email, websites, and other outreach. But if you want to customize your order and get more bulk printed books upfront, no problem. Receive your free, powerpacked publishing kit instantly.

In order to do this, youll really have to hustle marketing and promoting your book. Your book may also appear in shopping cart recommendations, frequently bought together, and many other places on the amazon website. If you are just starting your selfpublishing journey you might as well get our 2018s best selfpublishing resources article. In my last post, i introduced the idea that marketing specifically marketing as regards selfpublished books is a kind of alchemy. Its understandable why most authors fail at marketing their books though, in the. With a few key steps, an author can build a loyal following, get the word out about his or her work, and get. Or a published author that wants to put a new life into your book. It doesnt take an expert to realize that publishing a book is a brutal process. How i sold over half a million books self publishing duration. Jul 02, 2017 selfpublishing on your own means making decisions about your books editorial, design, and production quality. Self publish your book to more than 200 countries today. Self publishing ebook publishing and distribution ebooks2go. The goal of marketing, of course, is to generate book sales. Make it easy for your target readers to find your book by categorizing it strategically on amazon amazon is the 800pound gorilla of online book marketing.

Jan 29, 2020 promoting and marketing your book is essential for driving book sales, but can be a little expensive. The marketing experts at selfpublishing relief know how important it is to practice your answers to interview questions beforehand. Blog about your experience throughout the process and leading up to your book. Selfpublishing packages best book selfpublishers usa. Depending on your goals for your book, selfpublishing can get you more customers, free publicity, and establish you as an expert in your niche. You wrote a great book, now it is time to market the hell out of it. Book publishing services include editing, book cover design, interior layout, isbn assignment, barcode generation, marketing and more. Top 10 selfpublishing companies for firsttime authors. Check out these tips and discover how to promote your book successfully. Oct 10, 2016 if this all seems like too much bother to take on yourself, dont rush to hire someone to do it for you. Without the proper promotional tools and strategies, the effectiveness of your marketing efforts will be greatly diminished. Mar 12, 2018 how i sold over half a million booksmy self publishing story and my top tips for success i am so excited to be talking about this today, because i know a lot of you have been asking about. Theres a big difference between making your own book and marketing it.

Whether youre working with a traditional publisher or youre going the selfpublishing route, one things the same. Dec 19, 2018 at selfpublishing relief, we know that donating a portion of your book sales to a nonprofit charity aka cause marketing can be an effective way to promote your selfpublished book and give a little back. Its fast and easy to independently publish your print book with createspace, your digital book with kindle direct publishing and create an audiobook with acx. I offer a checklist for the book publication process here. We have a variety of promotional materials available to help support your marketing efforts, increase awareness of your book, and boost your sales. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book. How to selfpublish and market your book books for writers 1 kindle edition by penn, joanna. Knowing those two things will directly improve your marketing campaign because book marketing is intrinsically about communicating to your reader why they want to read your book.

Print on demand pod print on demand is the most affordable way to get your book. Self publishing packages includes 25 printed books 300 pg, 6x9, softcover, black interior, which are perfect for author signings. For a selfpublished author, marketing the book can be more important than writing it. Your book will also be given the best marketing services possible. Book marketing consultant tim grahl defines your platform as.

When you publish a book on kdp, amazon starts merchandising your book for you right away. Dec 14, 2016 the basics of marketing your book online book marketing for authors. Metadata is the piece of information that will differentiate your ebook from the rest and definitely should be part of your book marketing strategies. Places where amazon markets your book to customers on the amazon website may include. In general, the function of a book marketing department in a traditional publishing house is to help the various sales departments get your book in front of bookstore buyers, book distributors and. Before you can sell your book, you need to market it.

Many selfpublishers especially those who are writing nonfiction give themselves the best chance of success by. If you do it the wrong way, your good intentions could backfireresulting in legal issues and damage to your reputation. I also think that many self publishing authors are inept when it comes to using social media. After spending all that time and effort writing and maybe even illustrating your book. When to start marketing your book xulon press christian. Marketing your selfpublished book involves a lot of focused work, typically as much work as it took to write the book in the first place. This is where advertising or publicity comes into play, and if you have a marketing. Apr, 2020 watch as the the awardwinning author of the amazon bestseller, sell your book on amazon, shares everything there is to know about marketing your book on amazon. Five simple ways to promote your selfpublished book. It doesnt have to be, anyway, as long as you do it correctly. Most published authors, especially of the first time variety, wont have access to a fullsuite of marketing. Boost your book s success and sell more copies of your book by following 20 marketing tips and tactics for selfpublishing authors. Scott allan is a student success coach and inhouse content creator here at selfpublishing school. How selfpublishing works with packages from an awardwinning selfpublisher choose a selfpublishing services package select one of our selfpublishing packages shown in the chart below.

Most importantly, have a fantastic cover, a killer book description, and get your categories and keywords. Some of the suggestions, like entering metadata, are inherent to a books publishing process and would require little additional effort. When it comes to book marketing specifically, your strategy should change focus to getting the word out about your book rather than making connections with people. After publishing your book, youll want to promote it to prospective readers. If this all seems like too much bother to take on yourself, dont rush to hire someone to do it for you. Marketing your book by joel friedlander on september 6, 2010 6 comments in my recent blog redesign i added the start here categories on the left sidebar to. How to sell more books on amazon self publishing school.

Self publishing is becoming more and more popular so i wanted to write this post to talk about the pros. Print on demand pod print on demand is the most affordable way to get your book directly to readers. The book promotion professionals at iuniverse have established a few key marketing tactics and tips to help you develop a great strategy for promoting your book. Attract readers with a great book sales description. Even after youre finished writing the book, you still have to figure. Marketing 7 book marketing lessons for the selfpublished author what does it take to promote your selfpublished book.

You can even use these author interview questions and answers in your books back matter and on your marketing materials to build interest in your writing. When it comes to selfpublishing, marketing is half the battle. Ebooks themselves make up close to 40% of all books sold, and in 2018 they are set to outsell print books in the us. Weve got the resources to put you in the right form to write, release, and republish your books. After spending all that time and effort writing and maybe even illustrating your book, you want to make sure you do everything rightor at least as right as you can.

Book marketing and promotion provide the most traction for your book, but most selfpublished authors and small independent publishers do not have large budgets to pay for extravagant book marketing. Promoting and marketing your book is essential for driving book sales, but can be a little expensive. The way to win on amazon is to rank for keywords and within specific kindle categories. Book marketing and promotion provide the most traction for your book, but most self published authors and small independent publishers do not have large budgets to pay for extravagant book marketing campaigns. There are hundreds of ways to market selfpublished books. We have a variety of promotional materials available to help support your marketing efforts, increase awareness of your book, and boost your. The company has always gone the extra mile to give readers the support they need to make their self publishing dreams come true. Here are a few key elements for a good book marketing strategy. Jul 31, 2018 for every new venture, there is a learning curve. Easily publish textbooks, course materials, and research.

Are you a self publishing author who is just starting out. Aug 16, 2018 well help you learn how to market a selfpublished book with these basic tips. Nov 22, 2016 marketing 7 book marketing lessons for the self published author what does it take to promote your self published book. Sep 12, 2019 20 book marketing tips and tactics for self publishing get 20 effective book marketing tips and tactics that will help you sell more books and make more money as a self publishing author. The services include quality printing that covers a variety of forms. Even if your book is the next great american novel, it wont be a success if it doesnt get into the collective conscious of the public. Most self publishing books on the market will scare a lot of new selfpublishers away. Whether youre working with a traditional publisher or youre going the self publishing route, one things the same. Varied pricing in self publishing, awareness and marketing are critical components of generating sales.

This is a great way for people to get to know you as an author and. Sell your work on or buy the books you need immediately. Lets go through a quick list of some tips and tricks you can employ to help make marketing your book more successful. Chances are, youre working with a smaller publisher that has an even smaller marketing. However, if you dont get the following nine marketing strategy basics right first, you could be wasting a lot of your time, energy and money. However, if you dont get the following nine marketing strategy basics right first.

Youve stumbled across bookbaby in your quest to learn more about selfpublishing. Because you are the publisher, youre also the marketer. Choose the right categories and keywords for your book. I will begin my advice on how to promote a selfpublished book with the three key elements a book needs to stand any chance or success. Marketing is the one aspect authors, again and again, lament gives them the biggest headaches. If youre new to selfpublishing and need a proven strategy to write, publish, and market your book, it may be worth the investment to invest in a proven strategy and individual consulting with a selfpublishing program. Then do your very best to implement the basics of book promotion that i have outlined above.

The packages include everything you need to get published. Ten steps to marketing your selfpublished book whitefox publishing. Here are five tips on how to promote your selfpublished book. But without marketing your book, no one beyond your. In addition to traditional publishing, there are options for self publishing, hybrid publishing, and variations that blur the lines between categories. Whatever your goals for publishing a book, the way you promote it needs to fit around them. Nov 18, 2014 marketing your self published book involves a lot of focused work, typically as much work as it took to write the book in the first place. Here are some practical, lowbudget ways to promote your book without breaking the bank. How i sold over half a million books selfpublishing youtube. Author joanna penn answers these questions and more in her book successful selfpublishing.

In this concise book, she offers excellent insights on things one should know prior to selfpublishing, how selfpublishing can make good economic sense, why someone might do it, formatting, dissemination, marketing, and more. Self published books now account for 30% to 40% of ebook sales. So make sure you have a fantastic book first and foremost. Until you know how to market your books, dont pay for a book marketing.

I wont, however, because it would end up being a very long list of credits. Self publishing, writing and marketing your own books and. Self publishing, writing and marketing your own books and booklets cathy pedigo on. Just because you wrote a new book doesnt mean that your book is guaranteed to sell. I recently published a short book on amazon using their kindle direct publishing platform kdp. Book marketing creates awareness for a specific book among booksellers and consumers. How to market a selfpublished book just publishing advice. What follows is an explanation of how to selfpublish once you have a final, polished manuscript andor printerready files.

When it comes to selfpublishing your book, however, that curve can be steep. Until you know how to market your books, dont pay for a book marketing service. Publishing after writing a book is just the beginning. Weve also provided the programs in the table below. Marketing selfpublished books explained in 9 basic steps. But to be successful in the selfpublishing industry, you have to wear several hats.